Start building your database and get more bums on seats! The best way to do this is to automate the process allowing you to get on with your business.
There are many reasons why it is difficult to build a database however lets concentrate on the way forward. This is what you will require...
.Your Website
Ensure that you have a sign up form (created with email system) which is linked to your database, where possible include Birth Dates! (& give people a reason to sign up such as a competition) Also include an instant coupon or offer which can be claimed using a Text form (created with SMS system) they can show their text to claim the offer. Mobile numbers will be stored in your SMS database.
.Mobile Website
64% of internet usage is now done on a mobile device, make sure that your website is mobile enabled which has a click to call, text button and a way of claiming an offer or entering a competition of which they will need to submit their details. This will go directly in to your SMS Database.
.SMS Short Code
This is a code such as 6VCARD which people can TEXT to. Create some business cards with an offer of a competition or another incentive, all your customer needs to do is TEXT 6VCARD (your own short code) & their Email Address to 88802. Hand this out with the bill or keep it as a permanent feature on the table. Their details will be automatically stored in your SMS database..Incentivise the staff to get customers to sign up. Staff members can ask the customer to include their name on the text, at the end of the month the staff member with the most sign ups will win a bottle of Wine, £50 or something similar..Include the short code in all of your marketing & print so you can tell if you marketing is working. If people interact with the code then you know that it is working..Each time a customer signs up you will receive an email with their details and their details will be stored in your database. What also happens is that your customer will immediately receive a text back along with an email, this means that you have another 2 opportunities to upsell your Restaurant and guide them toward your Facebook/Twitter page, maybe an offer. You could also promote an upcoming event and provide a link to your booking system for them to book their table right there and then..Use your mobile database to send emails with exclusive offers, last minute deals. Again this can be scheduled to send at a time you want..Email Marketing System
.Now you have got a database! You need to keep them up to date with what's happening. All through the year you know that you have got different events such as Valentines, Mothers Day, Fathers Day, Bank Holidays, Concert Days and so much more. Now what you need to do is create your email with the details of your event and schedule it, the system will then send your email 2 weeks or 1 month (which ever you choose) to your customer automatically..You can also create your own Birthday Club, create one email with a Birthday offer and your customer will automatically receive the email at a pre defined date before their birthday, yes automatically you do not even need to think about it!!.
On each of your campaigns you will also add a link with an incentive for your customer to send it to a friend, growing your customer base..Do you want to get some customer feedback? Then schedule a customer survey and monitor the results..The system will allow you to monitor and track everything from how many people opened the email, how many people forwarded it to a friend and which links they clicked on, how is that for measurable!
.Printer
All you need the printer for is your competition/offer cards!
.Marketing Package
- Mobile Website
- Short Code
- Email Marketing System
- 10,000 Competition Cards.For more info about an automated package click here.One last thing, although its not automated, how would you like an extra 30 covers in your restaurant at lunch time? Get your staff talking, put someone outside your restaurant with Menus and a big billboard and ask passers by to come and eat at your restaurant..Average spend £10 per head?! 30 customers that's £300. Cost of staff member £21 (3 hours at £7).Deploy a Human Billboard for more info about this CLICK HERE Tags: Untagged
